A prominent global gambling technology firm, Playtech, has been granted the inaugural B2B Responsible Gambling accreditation by GamCare, the UK’s primary organization dedicated to assisting individuals grappling with gambling issues.
Playtech is the pioneering company to secure this novel certification from GamCare, signifying their unwavering commitment to prioritizing customer well-being.
Playtech was bestowed the Responsible Gambling Standard for their UK-licensed casino offerings and platform operations. GamCare opted to bestow this certification upon Playtech due to their innovative “Sustainable Success” business strategy and their external stakeholder advisory board, which serve as exemplary models of Playtech’s dedication to responsible gambling practices.
The Responsible Gambling Standard is an independent quality benchmark established by GamCare that meticulously assesses how companies safeguard their clientele from the potential harms associated with gambling. It acknowledges companies that prioritize customer safety as a paramount concern.
Playtech Secures Initial B2B Responsible Gambling Accreditation – iGB
Playtech has emphasized “Playtech Protect,” a complete collection of safe gambling and compliance technologies, tools, services, and solutions. They also provide BetBuddy, which offers a range of solutions for the gambling sector.
The certification process involved a thorough examination of Playtech’s operations, concentrating on their company culture, executive backing for safe gambling, and how product teams incorporate safe gambling into product design and development.
Richard Bayliss, Senior Manager of Regulatory Affairs and Compliance at Playtech, stated, “We have been working closely with our licensees to improve industry standards for responsible business and safe gambling through our leading products and services. Since 2018, we have intensified our focus on achieving sustainable success by collaborating with academics, charities, and thought leaders within and outside the gambling industry.
“We are incredibly proud to be the first B2B company to receive GamCare’s B2B Safe Gambling Certification. We are delighted that GamCare has recognized our dedication to making safe gambling a fundamental principle in everything we do.
“We acknowledge the need to constantly challenge ourselves and work with others to create new products and solutions that meet the requirements of our customers, licensees, and regulators.”
GamCares Hayley Jane Smith, the leader of safer gambling standards, stated: “Playtech has been granted a Level 2 Advanced certification for its UK-licensed casino offerings and platform operations. The firm has demonstrated a strong dedication to enhancing its safer gambling practices in providing products to gambling operators.
“Playtech’s commitment to safer gambling was thoroughly assessed through a comprehensive examination of its governance, product design, innovation, and staff training, including discussions with employees and managers at all levels. We’re enthusiastic about continuing to collaborate with Playtech to further refine its safer gambling strategy and evaluate its other B2B business operations.”
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