BK8 is elated to declare its backing of three esteemed badminton championships in association with the Badminton World Federation (BWF). This exciting joint effort includes BK8 serving as the primary sponsor for the eagerly awaited HSBC BWF World Tour Finals 2024, occurring in December in Hangzhou, China.
The BWF World Tour is a leading badminton series showcasing the planet’s top competitors across diverse categories, encompassing men’s and women’s singles, doubles, and mixed doubles. The season reaches its peak at the BWF World Tour Finals, where the highest-ranking eight players and duos from each division vie for the ultimate championship.
BK8’s financial support covers three significant competitions within the HSBC BWF World Tour: the Toyota Thailand Open 2024 (May 14-19, 2024), the Hong Kong Open 2024 (September 10-15, 2024), and the grand culmination, the HSBC BWF World Tour Finals 2024 (December 11-15, 2024).
With this collaboration, BK8 seeks to elevate the game of badminton internationally, enriching the spectator encounter and presenting the remarkable skills of these athletes to a broader viewership.
Michael Gatt, Chief Executive of BK8, conveyed his excitement, remarking, “We are pleased to unite with the BWF to provide an unmatched badminton spectacle for enthusiasts globally, delivering the exhilaration of the sport to audiences around the world.”
We were delighted to back the lively badminton scene and advocate for the essence of the game through this collaboration. This news follows closely on the heels of another exhilarating agreement for OLBG this week, as we take on the role of official jersey sponsor for the Gibraltar United Football Club.”
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