The renowned online wagering platform, 888bet, has formally commenced operations in Kenya, Tanzania, Mozambique, and Zambia. This significant foray into the African market represents a pivotal element of 888’s worldwide expansion plan, spearheaded by their specialized African branch, 888Africa.
Established in the early months of 2022 and guided by seasoned industry expert Christopher Coyne, 888Africa is dedicated to providing a premium wagering encounter to these emerging markets. Coyne conveyed his eagerness, noting that the company’s swift deployment across four regulated territories within a mere six months underscores their dedication and sets the stage for further growth throughout the continent. He emphasized the potency and standing of the 888 brand, expressing assurance in their capacity to achieve market dominance and usher in a fresh era of online wagering for African participants.
Itai Pazner, Chief Executive Officer of 888, reiterated this sentiment, commending 888Africa’s successful introduction and underscoring the vast potential of the African market. He articulated excitement for the times ahead, emphasizing 888Africa’s commitment to crafting groundbreaking products and delivering an unparalleled wagering experience to players across Africa.
In a late September collaboration, Betsoft Gaming introduced its slot game offerings to the Romanian market via a deal with 888casino.
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