A prominent sports wagering partner, Catena Media, is preparing for a Kansas debut next month, coinciding with the start of the NFL season. They are orchestrating a significant promotional campaign, aiming to leverage the initial enthusiasm surrounding legalized sports wagering in the state. This aligns with their approach of establishing an early presence in newly accessible markets, utilizing their portfolio of online platforms, including LegalSportsReport.com, to engage customers. Furthermore, they are targeting other states like Ohio and Maryland, where the legalization of sports betting is anticipated shortly. In essence, Catena recognizes a substantial prospect within the growing US sports betting arena and is fully committed to becoming a dominant force.
Catena formed the branch in May with the goal of investigating the disposal of certain holdings, and it will now include all of its continental European activities.
This follows Catena’s Q2 earnings report last week, which revealed a 5% decline in income. In the end, this evaluation is part of Catena’s plan to “liberate capital” as it seeks to exploit prospects in new regions, like North America.