The English football club, Bournemouth, recently announced a new two-year sponsorship agreement with Dafabet, an online gaming company.
As part of the deal, the Dafabet logo will be prominently displayed on the front of the Bournemouth men’s team shirts. The organization sees this collaboration as a vital step in reaching its business objectives and increasing income following their return to the highest level of English football.
Dafabet will also be contributing to the Bournemouth Community Sports Trust, an organization that supports initiatives aimed at helping adults secure employment. This endeavor is part of Dafabet’s dedication to corporate citizenship.
Rob Mitchell, Bournemouth’s Commercial Director, expressed his enthusiasm, saying, “This collaboration with Dafabet provides a substantial boost to our club’s financial resources. These funds will be essential in enabling us to compete effectively in the Premier League and attain the ambitious business objectives we established after achieving promotion.” He continued, “Dafabet has a demonstrated history of success in the athletic realm, having partnered with numerous clubs across a variety of sports. We are eager to cultivate a robust partnership over the next two years.”
Dafabet’s roster of sports partnerships includes cricket, boxing, and snooker. In football, they have previously teamed up with teams such as Everton, Aston Villa, and Celtic.
John Cruces, Head of Sponsorships at Dafabet, shared his excitement, “We are delighted to unveil this partnership and extend our congratulations to everyone at the club on their return to the Premier League.”
The English Premier League is globally acknowledged as the top football competition, making jersey branding a phenomenal chance to elevate our global presence.
Collaborating closely with the club’s community sports foundation, as we do with all collaborators, is a key priority. Facilitating their fundraising initiatives and ensuring supporter access to match tickets throughout the season holds significant importance for us.
We eagerly anticipate the season kickoff and firmly believe that, collectively, we can accomplish remarkable feats.”