The Betsson Group has designated seasoned industry leader, Triston Smook, as the head of their affiliate marketing department. Smook’s mission will be to attract new clientele to Betsson’s diverse collection of over 20 brands, while simultaneously cultivating connections with associates and partners within the affiliate realm.
With nearly two decades of experience, Smook is a familiar face in the iGaming sector. His proficiency encompasses affiliate management, business expansion, sales, digital marketing, and even extends to areas such as client assistance, financial transactions, and risk mitigation.
Betsson expresses full confidence in Smook’s capabilities as a seasoned marketing expert with a global outlook. During his previous tenure as a Business Development Manager for the company, he played a pivotal role in expanding Betsson’s brands on an international scale.
Assuming his new position on November 14th, Smook will operate from Betsson’s central office in Malta.
This tactical appointment follows closely on the heels of Betsson’s recently disclosed Q3 earnings report. The company celebrated unprecedented revenue of €200.3 million (roughly $199.6 million), signifying their most prosperous quarter yet.
Betsson experienced a remarkable year, achieving unprecedented levels of revenue and operating income. This accomplishment was driven by robust results in both their sports wagering and internet gaming segments. Aiming to further enhance their already flourishing sports betting business, Betsson executed a strategic acquisition by purchasing a controlling interest (80%) in B2B sports wagering provider KickerTech via a subsidiary. The transaction, valued at €14 million, involved Betsson obtaining the shares from TG Holdings Limited.
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