A prominent digital entertainment corporation, 888, has solidified its standing in the British bingo sector by procuring a collection of bingo trademarks from Jet. The transaction, assessed at £18 million (roughly $23.3 million), grants 888 possession of well-known brands such as Costa Bingo, City Bingo, and Sing Bingo. These particular brands were previously functioning on 888’s proprietary Dragonfish platform via a business-to-business collaboration.
This calculated acquisition empowers 888 to oversee these brands directly, unveiling prospects to amplify their allure and engage a broader demographic. The CEO of 888, Itai Pazner, conveyed his eagerness regarding the acquisition, emphasizing the potential for expansion and synergy with 888’s current offerings. He posits that integrating these established brands into their portfolio will reinforce 888’s presence within the UK bingo market.
This maneuver aligns with 888’s wider objective of broadening its global reach in regulated markets, propelled by a blend of inherent growth and strategic acquisitions.
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