Alexander Collyer has been appointed as the new Director of Business Operations at Soft2Bet. In this capacity, he will oversee the sales department and ensure the seamless operation of the company’s business-to-business segment. Alexander brings over two and a half decades of valuable experience in engineering, sales, and business consulting to his new role, making him a significant asset to Soft2Bet.
He possesses a strong passion for process optimization and strategic sales management, which will be crucial in propelling growth and maximizing team performance. The ultimate objective is to establish a high-performing sales and client management division.
Alexander’s pragmatic and results-oriented approach is expected to invigorate the commercial team as Soft2Bet continues to expand its footprint in regulated markets. Innovation, expansion, and navigating the regulatory environment are paramount to Soft2Bet’s strategy as the company aims to broaden its presence in established markets such as Europe and North America, while also venturing into promising new territories like South America.
“Joining Soft2Bet, a leading innovator in the iGaming industry, is an exciting opportunity,” remarked Collyer. “The company’s dedication to innovation, growth, and an entrepreneurial mindset deeply resonates with me, and I am eager to contribute to its continued prosperity.”
Martin Collins, Chief Business Development Officer at Soft2Bet, stated: “Alexander’s arrival brings a wealth of knowledge and proficiency to our commercial team. His proven history in sales, account management, and business development will be indispensable as we pursue further growth and evolution.”
Were genuinely thrilled to revolutionize the B2B and corporate landscapes in 2024 with incredible new members joining our ranks. The outlook is promising!”
“Connect with Alex, Martin, and the remainder of the Soft2Bet squad at ICE London in 2024. We’re scheduling discussions, or simply drop by booth S6-210 for a quick hello!”
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