Ladbrokes and the Wanderers of Bolton have rejoined forces in a sponsorship agreement that brings the wagering firm back as the club’s main backer. The recently ascended Championship team will display the Ladbrokes emblem on their jerseys for the upcoming pair of seasons. The arrangement also encompasses prominent Ladbrokes promotions at the squad’s Macron Stadium, a venue renowned for housing an ardent throng exceeding 28,000.
This collaboration extends beyond conventional athletic sponsorship. Bolton Wanderers will also become the inaugural official financial trading associate of TradeLadbrokes, Ladbrokes’ fresh foray into the realm of currency trading.
Bolton chairman Ken Anderson conveyed his zeal, emphasizing Ladbrokes’ origins in Northwest England and welcoming them to the club’s “expanding and high-visibility network of partners.”
Fred Done, originator and head of Ladbrokes, mirrored the sentiment, remarking, “We possess a storied past with Bolton Wanderers, having formerly served as the club’s official betting partner a few years prior, and are incredibly thrilled to be rejoining the Macron Stadium as principal sponsor.” He further commended Bolton’s dedication to the partnership and expressed his contentment with the agreement.
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