The digital entertainment and media company, Azerion, has been on an acquisition spree, acquiring businesses left and right. They just shelled out €12 million (approximately $11.7 million USD) on several purchases.
Among their most notable acquisitions was Vlyby, a German firm making a splash in the realm of automated video advertising. They also made a series of other strategic buys, scooping up platforms and solutions to assist digital content creators in Italy and France in generating more income from their work.
These new assets are already demonstrating their value, pulling in roughly €1.4 million in earnings throughout 2021. Azerion financed some of the acquisitions with cash, while the remainder was covered by company shares.
This assertive growth strategy appears to be part of a broader scheme. Atilla Aytekin, one of Azerion’s co-CEOs, suggested that they are far from finished, stating that they possess a “robust M&A pipeline” and are constantly seeking additional strategic acquisitions.
This news follows closely on the heels of Azerion’s collaboration with MediaMath in January 2022. Their objective? No less than transforming the gaming sector by establishing something akin to what Walmart and Amazon have accomplished with retail media.
This agreement allows major companies and marketing firms to utilize Azerion’s internal network, in addition to MediaMath’s autonomous platform, to connect with their desired advertising audience.
In case you’re unfamiliar, Azerion was established in 2014 by two entrepreneurs from the Netherlands and is presently listed on the Euronext Amsterdam stock market.
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