A significant force in the internet gaming industry, 888, has expanded its UK bingo holdings by acquiring a portfolio of “Jet” brands. These well-known names, including Costa Bingo, were already utilizing 888’s bingo platform but will now fall under 888’s direct management. This strategic maneuver, costing 888 a substantial £18 million, demonstrates their ambition to capture a larger share of the UK bingo market. 888’s CEO, Itai Pazner, appears quite pleased with the acquisition, viewing it as an opportunity to capitalize on their proficiency and extract further growth from these established brands. This move aligns with 888’s history of astute acquisitions and reflects their strategic direction as discussed with Gambling Insider.